And that's kinda the point for some of the locations around the country. Here in Wisconsin, there isn't a BBQ joint around every corner like there is in the south. Sheboygan, a town of 50K people, just has the Dickey's. Google maps search for BBQ in Milwaukee, many more people, has 4 (three small, one franchise). The same search over Little Rock, AR quickly showed 15, but there were a bunch of little dots not pinned with links so I stopped counting.
My point here is that in an environment where BBQ is a rarity, Dickey's ain't the best, but it sure cuts the mustard. It's like they say, "In the land of the blind, the one-eyed man is king."
Besides, at least BBQ is getting exposure the more Dickey's spreads. Before I started routinely traveling to the South I had no idea what pulled pork was. Now I own two kamado smokers, 5 different flavors of sauce in the pantry, and am never without some type of meet in my freezer to cook up whenever the desire hits me.