I just dont understand why all other sales of beef all over this country and probably the planet are priced per lb except when you buy a brisket from SRF or Huntspoint. Why do i pay for 16lb brisket and get a 14lb brisket? Im sure they pull in enough to afford a scale that doesnt just weigh steaks.
Shane here with SRF - I'm happy to explain this. The other sales of beef you're talking about are in a retail store...where the specific product you're buying can be weighed at the time of checkout (along with scanning your other items). You're having a physical interaction with a brick and mortar store, which allows the weighing to happen at the time of purchase.
In an ecommerce world, it doesn't work like that. You are buying a brisket, but not a specific brisket. Once you've completed your transaction, then someone goes into the freezer and grabs you a brisket to fulfill your order. So, the process is in reverse. We break the briskets into size ranges to try and make it more palatable for both you and us.
It couldn't work any other way really, because of the nature of ecommerce. If you try to sell individual briskets (at their exact weight) you're dealing with hundreds (or thousands) of unique SKU's, each with their own characteristics. If you sell them by the "size range" you're dealing with only 1 SKU per size range.
That's why you see that pretty much everyone has to break their briskets into sizes and sell them by the "each" (along with everything else...hams, steaks, roasts, etc.). Our entire business up until that point is based on per pound, and it would be much easier for us to continue that, but the technology just doesn't support it. Someday!
Hope that helps!