St Elmo's is a famous steak house here in Indianapolis. In the last couple years they've begun selling their cocktail sauce and an all purpose rub. I can get the rub locally at Safeway and I've seen bigger bottles of it at Costco. While I do experiment with other things, this has become my go to. Very nice balance of flavor but doesn't over power the meat in any way. I would say it's probably close to what you think of when you think Texas style BBQ.
