Already seeing it my friend... and it will be interesting to navigate these waters. I always get a chuckle out of reactions from the "establishment"... what is shows is where people's hearts are, regardless of what they are saying. True motives are seldom voiced, but constantly communicated. We're not in this for anything other than helping cooks improve their professional BBQ cooking results. Everything we are putting out there is factored against this mission. It will succeed or fail as God sees fit, in our hearts, we just want to help cooks and that motivation seems to be lost by the "establishment" organizations.
Love to have your help, guidance and support along the way.
Heres a heads up. Be Prepared.
http://rationalwiki.org/wiki/Moving_the_goalposts