Homemade vs Commercial Rubs
Although the dry rub seasoning has been around for many years, this form of pre-seasoning meats is quite popular simply because dry rubs can add a great intensity of flavor. A dry rub is a mixture of salt, spices, herbs, sugars, and various other seasonings that is applied to the meat before cooking. The meat which is moist will cause the salt to draw more water from the meat and the flavors of dry rub will be wicked back into the meat cells.
Making homemade rubs can be a fun experiment and the outcome can be good. Many of us, including myself, have experimented with making our own rubs. Some make rubs to save money, some like to experiment to make something new, while others are happy with basics like salt and pepper. Creating a rub is not difficult at all; even a simple application of just salt and pepper is all that is needed to enhance the flavor of any meat. Adding additional spices will also add additional flavors to the rub. The hard part is balancing the intricate flavors of the mixed spices so they do not overpower one another.
I started out making my rubs using a commercial mixer, but I soon found there were inconsistencies in the spice products ordered from my distributors. Because I did not have a laboratory to test the quality of incoming products, I was at the peril of what my suppliers shipped to me. The products, although ordered from the same distributor in bulk time after time, were not consistent. I made rubs for years never reaching the apex I was looking for. I used the best and freshest products available, but there was always something lacking within the balance of flavors.
Soon I found that I did not have the time needed to order and mix the rubs. After years of cooking I decided to go to a commercially prepared rub which I could pick up locally in large bulk packaging. This turned out to be the key to keeping consistency in my cooking. This worked well and I was happy with my choice without any reservations.
We are all familiar with the saying "Why fix what is not broken?" That was my short sighted approach to not trying any other commercial rubs. Because I was committed to making consistent quality food products, trying other rubs did not seem to be an option for me. Even my family cooks had grown large and require a substantial amount of rub.
My son was going into the military and we planned a surprise party to congratulate him on his choices in life and wish him well as he departs us to serve his country. My supplier was out of my normal rub so I followed suggestions to try another well known commercial rub. My only opposition to trying another rub now, is that many are not available in bulk packaging.
Unknown to my family and friends, I used the suggested commercial rub on the ribs and pulled pork. Simply put, this rub had hit the ball out of the park, everyone raved about the flavors and how much better the food tasted. To my surprise, this new rub far exceeded the expectations of what I had held for my regular rub. Now I wish I had experimented and tried other commercial rubs years ago. But with my closed mindset, I had skipped by one of the best rubs I have ever tried (and maybe others as well).
This rub is a great product, and my only regret was that I had not tried it earlier while my cooking was on a smaller scale, and clearly this was my loss. My initial hindrance was that I felt smaller bottles of rubs were just too expensive. I'll be the first to say that I am as cheap as the day is long, but I also feel that you get what you pay for. Somewhere in the middle is a balance that we all adhere to, but at different levels of compliance. Sometimes our frugal mentality can hinder us from finding the apex in our craft.
The major hurdle in creating a good BBQ rub is that it is too subjective to our own individual tastes. I am sure that five different tasters could sample the same rub at the same time and give you five completely different reviews. Regional and ethnic tastes are the greatest variables in our own personal likes and dislikes. There are also so many different rubs to choose from, much like choosing a wine, many styles, many regions, and many twists.
This is the reason many people choose other rubs in blind taste tests. They break your barriers of normal taste and expand your flavor horizons. Remember that a rub is not only a mixture of spices and herbs; it is also a mixture of flavors. A good rub will have a balanced taste that adds multiple layers of flavor of the meat, without overpowering it. While a rub will add flavor, it is also a flavor enhancer that brings out and compliments the overall flavor of the meat with subtle additions of salty, sweet, savory, and spicy flavors in perfect balance to our taste buds.
There isn’t a right or a wrong selection simply because choice is a matter of personal taste. We are all individuals; we vary in many ways, including our personal tastes. I have tasted some rubs that I think were really bad, but other people think it was the greatest rub in the world, it's all a matter of preferred choice. I've had a few great rubs, I have had a lot of mediocre rubs, and yes I have also had some really bad rubs.
“the best rub in the world is the rub you like best”. More often than not, the rub you like best will not be the one you made yourself. This is because we get locked into a closed mind of what spices we should put into the rub. Personal changes in taste are difficult to make and we tend to lock in on a specific set of ingredients and exclude others that don't appeal to our own personal tastes. An example of this is one company I know adds a dried fish powder to their rubs. The thought of this does not appeal to me in any manner; however the taste is not detectable at all. The purpose of adding the dried fish powder to the rub is because it brings so many other flavors forward and helps them to stand out. Without adding it, one would never notice the flavors of the other spices it accentuates.
My personal opinion is that; making rubs should be left to the professional rub creators. They are commercially mixed in bulk at extreme discounts. They have professional mixing, measuring, and packaging equipment. In the end they have the quality control labs to provide you with a consistent product that will not change from cook to cook. It will save you a lot of time, work, effort, and yes even money in the interim.
Just as we spend our money wisely, many of us have to manage our time with the same principals. Time is an important commodity, some of us may have the time to make rubs and others may not. But in the end we have to do what is best for our individual needs.
The bottom line is that making balanced rubs with multi-layers of flavor at home is not an easy task. You will find that many pit masters use commercially prepared rubs, even in competitions. For some time is a factor, for others the rub is already made, tried, and proven.
At first I was not crazy with the idea of trying something new, after all it is in our basic human nature to reject change. I think we all get locked into this same frame of mind as we progress. However I think that when the opportunity allows, we should all let our guard down and try something new from time to time.
I also urge those who are new to BBQ to try some of the commercial rubs available in the small packaging. I wish I had tried some of these when my cooks were smaller, it would have helped me in so many other ways in finding great flavor profiles.
My message here is tell you not to be afraid to try a commercial rub. Granted some are great and some are far from it. Regional, cultural, and personal tastes are the greatest variables between our own individual choices. The other factor is how the individual uses the rub. Some lightly sprinkle the rub on, others like myself, dredge the meat into the rub, this too affects the final flavor of the meat.
Bear in mind that not all commercial rubs are created equal... I have used some that appear to be all salt, others have high sugar content, and there may even be consistency issues with some rubs, but there are so many choices out there.
It doesn't mean everyone is going to buy commercial rubs. Some of us will, some of us won't, but you'll never know what is available unless you try some.
In the end, I am saying to try some other rubs when given the opportunity. I was set in my ways and my train of thought. I could have saved myself years of ordering and mixing in an effort to try and achieve what was already available to me. Not only was it readily available, but it was much better than any of my own creations.
Making rubs or buying rubs will always be a personal choice. Doing either does not make your "Q" better or worse. Either may expand your flavor horizons and help your cooks.
Rubs are like tools, a good design can help make the "BBQ" great, while others may not. Use your tools properly, think of using a pair of pliers to remove a bolt, it'll get the job done, but not as good and effectively as the proper wrench. It can also be like trying to invent the wheel when it already exists. Look past your current horizons at other items, not just rubs, but cookers, types of wood, and so many other products. Some of these rub makers have had many years of design, and development in creating a great product.
Keep an open mind and don't be afraid to try something new once in a while. Think of it as treasure hunting, maybe you'll find something good or maybe you won't, but you'll never know unless you try.
If you find a product you like, but feel it is too expensive to use, try to replicate it, at least you have a grounded reference point to reach for. Some rub manufacturers also make their products available in larger packages to help bring the cost down when calculating price per pound. Not everyone cooks in large volumes and buying in bulk can be a bad choice if you only have small cooks.
We must choose and use what works best for us, what suits our tastes, our preferences, and what time allows us to do.
From page 34 of smoke signals has an article as well on commercial rubs...
http://issue15.smokesignalsmagazine.com/
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