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Good business model or not?

Bamabuzzard

is Blowin Smoke!
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A friend of mine (a fellow Q'er)is thinking about taking the leap and opening up a small BBQ joint (that will also offer catering/private parties etc down the road). He found a great deal on a building (lease) and is in a pretty good location.

Here's his plan and he asked me if I thought it was a good one. I gave him my opinion but I told him I'd ask the brethren as well because I know many on here are already in business.

-Keeping the menu relatively simple and small to begin with. He will only offer what he calls "Main BBQ items" to start. Pulled pork/Pulled Pork Sammies, pork ribs, and brisket (sliced, chopped and sammies). With bbq beans, potato salad & cole slaw as sides. Of course he will have drinks available.

*His reasoning behind this is that he wants to focus on quality rather than quantity. He knows a lot of BBQ places offer chicken, turkey, pulled pork/brisket baked potatoes, french fries etc. But he wants to be able to focus on doing the "main stuff" right and doing it very good. My opinion to him is that I thought it was a good idea but he better be sure what he's turning out is truly top notch because people today like "options". He needs to also consider that there will be a lot of people with families that come in and will more than likely have kids or a wife in the group that doesn't like "BBQ" and will want a hamburger, chicken fingers, or something like that. So take that into consideration.

- He wants to cook with all wood much like the Franklins and the Muellers of the world.

*He wants to do this because in his mind you cannot duplicate the flavor of Q cooked over all wood. I tend to agree but I also reminded him that this would probably increase his cost and also would require more attention and babysitting overnight cooks.

We discussed more but I'll limit it to this so it doesn't get too long. What are y'alls thoughts and suggestions? Thanks in advance and I will pass along the advice.
 
IMO, he needs a poultry option (turkey or chicken) at a minimum if he wants anyone to bring their family there without severely limiting his client base.
 
So other than that y'all think he's cool and going about it the way he described? With a smaller menu?
 
So other than that y'all think he's cool and going about it the way he described? With a smaller menu?
Yeah...lots of places don't serve those other options (fries, burgers, etc) and only have traditional BBQ sides, but they do offer poultry for the wimmenz :wink:
 
I would rather have 5 great options on my menu to pick from rather than 20 ok options. I think he has the right idea on that but he needs somthing for the kids. Heck, a smoked balogna sammie isn't a bad idea.
 
Most of the BBQ shops in my area serve the KCBS meats: Chicken, ribs, pulled pork and brisket. After that their sides are limited to an average of 4- baked beans, Fries, Slaw and a cold salad (macaroni or potato). Then they have drinks. One of the joints is a restaurant/bar, the others are restaurants without a liquor license.
 
I'm trying to remember the spot, maybe Allens near Chapel Hill that had a lunch menu something like BBQ plate or sandwich (both traditional NC pork), a BBQ chicken plate or sandwich, a couple sides, a couple deserts and tea or soft drinks, that's it. Seems to work great for them because it is simple, high quality and cooked right.
 
It all depends on how he cooks and how well he cooks. The person I learned from cooked on a JR smoker oven, all wood and he operated his place alone. He would open up and fire his pits at 5:00am, buy 11:00am he was selling food. He closed at 8:00pm. Crazy long days, but, he "enjoyed the company", as he put it.

His menu was simple to remember. Brisket, fat or lean, Pulled pork, pork ribs, sausage, cole slaw, beans, potato salad, white bread, pickles. He ran that way for 20 years or so. Now, his ribs were okay, his pulled pork was more chopped and smoky than what most of us think of, with a real dark bark. His sausages were, well, smoked sausages.

His brisket was amazing. Flat out the best brisket I have ever had. He moved around 45 to 50 packers a day. And that was out of a BBQ shack, no seats, no tables and no parking. Folks thought highly enough of his briskets to walk two blocks and eat standing on the sidewalk. He did alright.

Generally I advise that chicken should be on any menu, but, if he is good enough, he can roll with a very limited menu and still win.
 
we've got a very limited menu, but you need to have chicken on there. Also, french fries are probably one of your biggest revenue generators, not having them is suicide.

secondly, all wood, i'd never, good luck finding a reliable pit master to sit up all night tending your fire. Think pellet's.

now the nitty gritty. if your rent is approximately 2000 a month, you're going to have to be clearing around 6-7000 in sales a week to break even, more if you'd like to see any profit.

remember, the best way to make a small fortune in bbq, is to start with a large one
 
We started with a limited menu but it just kept growing. Just last week we started selling smoked bologna sandwiches and sold a 10 pound log the first day. As your business grows people want different food, when we had the trailer we would only sell 8 to 10 burgers a day and I think today on a Tuesday we sold about 75. You got the right Idea start with a small menu and add as you go, your customers are going to let you know what they want. As far as cooking with wood, I'm not saying it's impossible but when I punch the start button on that Southern Pride I'm done for the night it will be done when I get there in the morning. It must be doing it's job after just 7 months we were voted 9th in the Carolinas for best BBQ. Go for it it's the most fun you will ever have at work.
Jeff Therrell
Sweetfire BBQ
Lincolnton NC
 
we've got a very limited menu, but you need to have chicken on there. Also, french fries are probably one of your biggest revenue generators, not having them is suicide.

secondly, all wood, i'd never, good luck finding a reliable pit master to sit up all night tending your fire. Think pellet's.

now the nitty gritty. if your rent is approximately 2000 a month, you're going to have to be clearing around 6-7000 in sales a week to break even, more if you'd like to see any profit.

remember, the best way to make a small fortune in bbq, is to start with a large one

Do you cut your own fries?
 
cynful, we don't actually cut our own fries. We use an all natural pre blanched flash frozen for efficiency/space reasons. We just don't have the room to hold and prep the amount of fries we'd need. Local BOH is a stickler about anything sitting in 5 gallon buckets.
 
We don't have room to store frozen fries. We use about 150 to 200 lbs of fries daily. National health code you can use food grade buckets for fries. We have to keep a log of when we blanch fries, they can't sit out for more than 4 hrs.
 
People with families who don't like BBQ aren't going to BBQ places with the family.

I've never understood the need to put burgers or chicken nuggets or something on the menu. You don't need a flat top or a fryer in a BBQ joint.

I like the idea of adding poultry just because it's tasty and cheap. Chicken halves or quarters smoke up nice and easy and are fairly cheap when you're buying whole birds by the case. But if he decided not to go that way, that would be fine too.

He might consider adding sausage too.

It sounds like he's wanting to do Central TX-style BBQ in Louisiana. Nothing wrong with that approach. It has worked lots of other places. Heck, there's one in NYC that is going gangbusters.

The only thing I can say is, it needs to be done with attitude. Not "please come eat my BBQ instead of that other place", it needs to be "We're the best dang BBQ in town, period. We don't compromise." Of course, his product really does need to be the best in town.
 
Yeah, I worked at a casino that had one of these things and they were unreal. I've never used one so I don't know how close to "set it and forget it" it is but from all the cooks I talked to there said it was an awesome smoker. They had the Little Red Smoke Stack model. BBQ that come off that thing was wonderful.

It all depends on how he cooks and how well he cooks. The person I learned from cooked on a JR smoker oven, all wood and he operated his place alone. He would open up and fire his pits at 5:00am, buy 11:00am he was selling food. He closed at 8:00pm. Crazy long days, but, he "enjoyed the company", as he put it.

His menu was simple to remember. Brisket, fat or lean, Pulled pork, pork ribs, sausage, cole slaw, beans, potato salad, white bread, pickles. He ran that way for 20 years or so. Now, his ribs were okay, his pulled pork was more chopped and smoky than what most of us think of, with a real dark bark. His sausages were, well, smoked sausages.

His brisket was amazing. Flat out the best brisket I have ever had. He moved around 45 to 50 packers a day. And that was out of a BBQ shack, no seats, no tables and no parking. Folks thought highly enough of his briskets to walk two blocks and eat standing on the sidewalk. He did alright.

Generally I advise that chicken should be on any menu, but, if he is good enough, he can roll with a very limited menu and still win.
 
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